We certainly do! One of our speakers, Ethan Boldt of DirectMarketingIQDirect, hosts a weekly video program that shows the best in direct mail today. Ethan will bring insight gleaned from his organization’s review of thousands of DM pieces to enlighten us with what’s hot in DM with his “Marketing Trends 2011: Who’s mailing what?” session. If you’re the do-it-yourself type, get ready to dive into two hands-on lab sessions: “Personalization Power: Mastering Relational Databases” and “Super Scripts for Dynamic Direct Mail”, both taught by Dr. John Leininger of Clemson University. You don’t have to be a database or IT expert to sit down to those sessions either!
We’ll also have a session on Integrated Marketing campaign management and a conference room session (limited to about 20 people) on “How to win your first Integrated Marketing Campaign.” You need to be there!