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We certainly do! One of our speakers, Ethan Boldt of DirectMarketingIQDirect, hosts a weekly video program that shows the best in direct mail today. Ethan will bring insight gleaned from his organization’s review of thousands of DM pieces to enlighten us with what’s hot in DM with his “Marketing Trends 2011: Who’s mailing what?” session. If you’re the do-it-yourself type, get ready to dive into two hands-on lab sessions: “Personalization Power: Mastering Relational Databases” and “Super Scripts for Dynamic Direct Mail”, both taught by Dr. John Leininger of Clemson University. You don’t have to be a database or IT expert to sit down to those sessions either!

We’ll also have a session on Integrated Marketing campaign management and a conference room session (limited to about 20 people) on “How to win your first Integrated Marketing Campaign.” You need to be there!

Yes, we acknowledge that we’re often super-soaking in information. That’s where the Integrated Print Forum is different. We’re holding it right on the floor of a working press room at Printing Industries headquarters, where we hold many workshops and events — we know how to treat our guests! We’re carving out a “studio” environment — with a stage & seating that will feel like a visit to the set of TV talk show. Our sessions are short, all razor-focused on business growth for graphic service providers. Social media is discussed in context of how BtoB companies can tap into it’s potential for sales. Mobile sessions feature realistic approaches for smaller companies, right down to a hands-on lab that will let every attendee actually build a mobile optimized website. Entrepreneurship and business transformation is a key focus. All sessions offer actionable tactics the attendees can put into play as soon as they get back home.

We have a few big name speakers, and some that will take you right into the weeds in the lab or conference room sessions. The networking options are exceptional, especially the evening social media session, where we expect at least 100 local entrepreneurs and business folk to join our conference group for an evening of discussion and entertainment – getting social with social! All in all, we know the event will be a distillation of everything a graphic media company needs to grow in challenging times!

Ask us another question on our Formspring page.

That’s tough to answer, because the Integrated Print Forum has content for business owners, sales professionals, marketers and technical folks too! Depends on your goals. If your biggest need is to move those traditional print sales folks toward consultative selling, then send the most receptive of your sales people. If your technical/marketing team is itching to learn how to create an augmented reality piece, send one of them for our hands on labs. If you want to become part of a community of forward-thinking business leaders, come yourself! We’ve designed the conference so that the same topics are covered from the business, sales, marketing and technical perspective, so, if you can swing it, having a team of two from your company come to hear the message from the angle that resonates with them.

Ask us about the upcoming Integrated Print Forum and how printers can take advantage of emerging technologies!