Making sure your website is actually found through organic search is a multi-layered process. Part of that process is selecting the right keywords.
To select appropriate keywords, you have think about what people trying to find you would type into Google, Bing, or Yahoo to make your website pop up in search results. Next, you need to review those keywords for potential traffic and search effectiveness. Here’s the step-by-step process:
- Think like your customers and potential customers. What are their needs, and what is it that you have to offer that satisfies those needs? Think of as many as you can, and make a list.
- Next, examine the list. From the list, brainstorm the search words and/or phrases they would they use to find your products and services. Write down as many of these search words and terms as possible.
- Now review the traffic potential using some free, online tools. Start with the Google AdWords Keyword Tool (you’ll need a Google account to have full access to the tool). The Keyword Tool shows all stats of how many people are searching for the keywords you enter. Type in your keywords, review the results, and check the related search terms to see if any of those may be applicable. The best keywords are high volume, low competition, and high value.
- When you’ve established which keywords are best, integrate them into your website.